Mars, already a big player in the petcare space, came to us and asked: how can we leverage our existing brands to give consumers totally new?

Mars Petcare is in a unique position. With a group of companies covering insurance, hospitals, wellness, and nutrition under their umbrella, we piloted an all-in-one solution for customers. One of pet parents' biggest pain points is managing multiple products with different terms, pricing structures, and company values. With Opus Complete, we sought to remove all that friction and provide a one-stop-shop for pet health.